brand strategy

brand strategy
марк. марочная стратегия (способ создания марки и управления маркой; можно выделить три стратегии: корпоративный брендинг, брендинг товарной линии, индивидуальный брендинг)
See:

Англо-русский экономический словарь.

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Смотреть что такое "brand strategy" в других словарях:

  • brand strategy — UK US noun [C] ► MARKETING, COMMERCE a detailed plan for successfully developing and marketing a brand: come up with/implement a brand strategy »She said that the company plans to implement a new brand strategy early next year. brand strategist… …   Financial and business terms

  • corporate brand strategy — A brand strategy designed to make a company s name the dominant brand identity for all of its products …   Big dictionary of business and management

  • brand strategist — brand strategy UK US noun [C] ► MARKETING, COMMERCE a detailed plan for successfully developing and marketing a brand: come up with/implement a brand strategy »She said that the company plans to implement a new brand strategy early next year.… …   Financial and business terms

  • company and individual brand strategy — A branding approach that focuses on the company name and individual brand name …   Big dictionary of business and management

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • Brand alliances — is a branding strategy used in a business alliance. Brand alliances are divided into three types: Contents 1 Cobrands 2 Brand licenses 3 Cross Marketing 4 References …   Wikipedia

  • brand extension strategy — ➔ strategy …   Financial and business terms

  • Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… …   Wikipedia

  • brand-conscious — ˈbrand ˌconscious adjective 1. someone who is brand conscious only likes to buy products made by certain famous companies: • Chinese consumers are very brand conscious when it comes to buying over the counter drugs. 2. a brand conscious company… …   Financial and business terms


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